Most fight fans say it should have happened five years ago, when boxing’s two greatest contemporary icons stood at the height of their athleticism. But nobody is complaining that Manny “Pac-Man” Pacquiao and Floyd “Money” Mayweather have slipped past punches over contract disputes and will finally trade blows in the ring on 2 May 2015. This latest rendition of boxing’s history making prize-fight indeed breaks precedence, if for no other reason, for its financial provisions. The two pugilists will share an estimated $200 million in prize money, with Mayweather banking $120 million and Pacquiao $80 million, a 60%-40% split, as ticket sales for the contest skyrocket in value. In this post, David Mayeda, explains how the Mayweather-Pacquiao fight is far more than a major boxing competition, also representing a colossal clash in cultural values.
As much as any other sport, boxing has shared a dynamic relationship with American cultural politics. Throughout the twentieth century, African American heavyweight champions, such as Jack Johnson, Joe Louis, Joe Frasier, Muhammad Ali, and George Foreman, symbolized diverging viewpoints tied to civil rights, patriotism, and imperialism.
At present time, however, boxing’s landscape has become highly depoliticized, stuck in a period of commercialized globalization where today’s boxing superstars are constrained by business interests that limit political expression. Despite these corporate restraints, the impending Mayweather-Pacquiao competition represents a clash in cultural values, as notions of intense American individualism square off against collectivism and humility.
“Money” Mayweather and American Individualism
No other athlete represents American individualism and capitalistic greed more ardently than “Money” Mayweather. The highest paid professional athlete in the world, Mayweather regularly and notoriously flaunts his wealth and extravagant lifestyle. Boasting that he is untouchable across an array of levels, Mayweather recently stated, “Is it about the money? Absolutely. Is it about the fame? Absolutely. It’s everything wrapped into one. I want to be the best. Not just the best fighter but I want to be the best athlete, period. When I leave, I will be known as ‘TBE’ and that’s the best ever.” Continue reading