Author Archives: David Mayeda
My Sociological Tribute to Junior Seau
Yesterday we learned that former San Diego Chargers linebacker, Junior Seau, tragically passed away due to an apparent suicide, though the exact circumstances of Seau’s death are still uncertain. Along with his incredible football abilities and accomplishments, however, Seau should be remembered as one of the central Pacific Islander players who excelled in the National Football League (NFL), paving the way for thousands of young Pacific Islander males across North America and the Pacific, who continue dreaming of an elite athletic career. In this post, David Mayeda pays tribute to Seau’s sociological significance in sport.
I will be the first to admit that sport often times causes more harm than good in society. On the other hand, I’m not going to deny the good sport brings. As a young minority male myself (though not Pacific Islander), who turned to athletics throughout high school and university life to build a sense of self-esteem, accomplishment, and as avenue to learn about life, I owe a great deal to my athletic coaches, teammates, competitors, and role models. And this is partly why I am so saddened by Junior Seau’s death.
For those of you who do not know of Junior Seau, he was a Samoan athlete who made a name for himself playing football in the southern California region. He starred there in high school, before playing college ball at the University of Southern California, where he became one of the most feared university linebackers in the nation. At the professional level, Seau played most of his career for the San Diego Chargers, closing out his pro career with stints in Miami and New England. But Seau was no journeyman; throughout his career, he was a fierce playmaker, highly respected as a defensive star who played with infectious enthusiasm, power, and grit. He is unquestionably a future NFL Hall of Famer.
While Seau was not the first Pacific Islander to excel in the NFL, he was probably the first Pacific Islander player to truly stand out. Prior to Seau’s NFL arrival, Pacific Islanders who played in the NFL did so in relative obscurity, hidden in the trenches of the offensive line. Largely because Seau shined so brightly at the linebacker position, breaking up passes, making interceptions, causing fumbles, and halting those seemingly unstoppable running backs, he drew the spotlight throughout the 1990s and up until 2006.
In today’s NFL, it is hardly unusual to see a Pacific Islander playing in virtually any number of NFL positions (though they are still over-represented as linemen), as covered by CBS’s “60 Minutes” in 2010. Even at the amateur levels, dimensions of Pacific Islanders’ cultures have been integrated into pre-game rituals. For instance, at the University of Hawai‘i, the school’s football team has been performing the haka now for a number of years, without problems.
Child Marriages: Solutions From Within
Remember that KONY 2012 thing? Yeah, it was pretty big for a while, but it’s lost a little steam. Among many reasons, one of the reasons KONY 2012 lost momentum is because in working to address Ugandan concerns, the movement’s leaders appeared unusually focused on themselves. The reality is, if social movements are going to be successful, movement must come from within. In this post, David Mayeda reviews a two-part video titled “Sari Stories,” where former child brides from India use video technology to critique this age-old patriarchal practice that undermines women’s and girls’ development.
One of the tough parts about doing sociology is that we are constantly dealing with social problems. It can take a toll on one’s personal psyche. At the same time, dealing ethically with social problems means also identifying the most effective social solutions. Aljazeera recently produced an inspiring two-part documentary titled “Sari Stories,” where we see social solutions happening in real life.
Sari Stories, Part 1
Pirates & Social Stratification
In this post, David Mayeda, takes look at an example of global stratification, where fishing companies from higher-income countries strip resources from poor, local fishermen off the coast of Sierra Leone. It is a classic example of how gaps between the rich and the poor still widen, on a global scale.
One of the most widely used concepts in sociology is “social stratification.” Taken literally, stratification refers to a kind of layering. By adding the term “social,” sociologists argue there exist different levels of social layering across all societies, demarcated by measures of inequality. Systemically, social stratification can be measured in three ways: (1) by access to resources/wealth (e.g., money, social networks, weapons, computer technology); (2) power (the ability to influence others, often against their will); and (3) prestige (the status one commands within a society).
Sierra Leone is one of the poorest countries in the world. If you don’t know where Sierra Leone is, well, that may be one indicator of its lack of status in the global economy. Speaking of the global economy, the Human Development Index (HDI) ranks countries with regard to overall quality of life based on three major criteria: whether those in the country’s population (1) live a long and healthy life; (2) have access to knowledge; and (3) hold a decent standard of living. According to the 2011 HDI, Sierra Leone ranks 180 out of 187 countries globally, as it still recovers from a brutal civil war that lasted throughout most of the 1990s and up until 2002.
In contrast, the top five ranking countries in the 2011 HDI are, in order, Norway, Australia, Netherlands, United States, and New Zealand. This index is one way of saying on a global scale, these countries stand very high in a socially stratified world, whereas Sierra Leone stands quite low in comparison. Continue reading
#KONY2012: An Ethnocentric Social Movement?
The last few weeks, an organization called “Invisible Children” made waves across the internet, attempting to raise global consciousness of the long-term and horrific violence that has plagued Uganda for decades. Specifically, the organization encourages citizens from high-income countries to take a global responsibility in capturing Lord’s Resistance Army leader, Joseph Kony. However, critics have argued the effort lacks a true Ugandan viewpoint. In this post, David Mayeda asks if Invisible Children’s efforts reflect privileged ethnocentrism.
At the time of writing, Invisible Children’s slick 30-minute YouTube video, “KONY 2012,” has been watched over 100 million times, taking only 6 days to reach that threshold. In this video gone viral, the charity’s leader, Jason Russell, helps to expose the conflict that ravaged Ugandan communities for decades, while privileged citizens from high-income countries went about their daily lives with little awareness of the extreme violence. In fact, the conflicts that cut across Uganda are indicative of a much broader and complex web of collective violence that has long ravaged the Democratic Republic of the Congo (DRC) and adjacent countries, termed by scholar Virgil Hawkins as stealth conflicts:
The Sociology of MMA: Breaking Arms & Making Patriarchal Bargains
How does a female athlete survive in the patriarchal and exploitive world of MMA? “Rowdy” Ronda Rousey, the new bantamweight Strikeforce champion, speaks candidly about how she navigates a hyper-sexualized and hyper-violent profession. In this post David Mayeda explores the patriarchal bargains Rousey openly makes and their consequences.
If you’ve ever thought women can’t fight, think again. On Saturday March 3, “Rowdy” Ronda Rousey faced off against Strikeforce’s then bantamweight champion, Miesha Tate. Both women are fantastic athletic talents. Before competing in MMA, Rousey wreaked havoc in judo, representing the United States in the 2004 and 2008 Olympics, winning a bronze medal in ‘08. As foreshadowed, Rousey dethroned Tate, winning via brutal armbar submission in the fight card’s main event (see video highlights, below).
Tate’s arm was severely hyper-extended and injured as she refused to “tap out” (submit), rendering this an institutionally sanctioned example of sporting violence (see picture here – warning graphic photo).
Scholars have noted that as women navigate their options in patriarchal systems 1, they frequently make strategic “bargains,” assessing gendered rules and scripts specific to the cultural contexts in which they live. Frequently, “patriarchal bargains” occur when women behave in ways that grant them power as individuals, but reproduce the dominant gender order, thereby perpetuating cultural systems that subordinate women collectively. Continue reading
Hegemonic Masculinity in Super Bowl Commercials
Many of us watch the Super Bowl to check out what we expect to be the most innovative and entertaining commercials of the year. Given the grand stage on which these commercials air, it is important that we analyze them in their proper context. Remember, this is a sporting event, one in which only men are allowed to participate (as athletes/coaches), where violent collisions are celebrated, and where most of the audience is male. Considering these gendered parameters, we should not be surprised that many of the 2012 Super Bowl commercials ooze hegemonic masculinity. In this post David Mayeda explores how a masculinity can be used to opress men and women alike.
Back in 1987, Raewyn Connell coined the term hegemonic masculinity in a seminal text, Gender & Power. Hegemonic masculinity refers to the dominant form of masculinity that exists within a particular culture. Relative to this ever changing, idealized form of masculinity are different subordinated masculinities – those within a culture that do not live up to the so-called masculine gold standard. Put simply, there are “real men” and then there are all other men.
In watching the 2012 Super Bowl commercials, we can see versions of hegemonic masculinity demonstrated. Perhaps the most vivid version was seen in H&M’s Super Bowl ad, utilizing soccer (futbol) star, David Beckham:
Tattooed, rugged, athletic, showcasing a lean musculature and menacing glare, Beckham embodies a hegemonic masculinity that would surely resonate with sporting audiences. And while not presented in this commercial, it is important to also note that Beckham carries other cultural traits that ad to his hegemonic masculine status – he is globally recognized, financially wealthy, and married to a woman who also holds currency in popular culture. This last point is critical. By being married, Beckham confirms his heterosexuality, and her extraordinary beauty and international popularity raise his standing as a “real man”. Continue reading
Linsanity!: Jeremy Lin Dispelling the Model Minority Myth
“Asian athlete” – uh, would you say this is an oxymoron? In America’s popular culture lexicon, Asians and Asian Americans are not typically heralded for their athletic prowess, particularly not at the professional level in America’s four major sports (football, baseball, basketball, and hockey). With China’s Yao Ming bowing out of the National Basketball Association (NBA) due to nagging foot injuries, a new player has taken center stage, making Asian Americans stand tall and proud. In this post, David Mayeda breaks down the model minority myth, examining rising New York Knicks’ star, Jeremy Lin and the phenomenon of “Linsanity.”
When I started graduate school way back in 1996, I wanted to study the increasing number of Asian Americans in sport. Being half Japanese and a former collegiate athlete, I had a personal connection to the topic. However, my pathway in academia took a different turn. Still, when I see an Asian American athlete making headlines, I’d be lying if I said I didn’t get a little excited.
Imagine my excitement when I saw the New York Knicks’ point guard, Jeremy Lin, tearing it up recently in the NBA? Okay, it’s only been a few games. Still, this cross over and dunk isn’t anything to sneeze at.
If you don’t know who Jeremy Lin is, he is a Harvard graduate, originally from Northern California who was not drafted by any NBA team in 2010. Lin is Taiwanese, but having been born in the United States, he is Asian American. The Golden State Warriors and later Houston Rockets signed him as a free agent, but Lin saw minimal playing time.
This season the New York Knicks have given Lin chance. Due to team injuries, Lin has seen increased playing time and taken advantage of it, becoming “the first player in more than 30 years to record at least 28 points and 8 assists in his first N.B.A. start.” But truth be told, a handful of strong games from a young player in the NBA is not terribly unusual.
So why all the fuss? Continue reading
The Sociology of MMA: Do “Real” Men Have Emotions?
Does a “real” man cry? Does he get scared? All of us, regardless of our gender, experience the entire range of human emotions, but where do they go if we don’t show them? In this post David Mayeda explores what emotions the men of MMA can express publicly and how they manage emotions they cannot.
Back in September of 2011, Sociology In Focus’s Alex Megna examined the rigid ways that masculinity is constructed in our society through music. Sports are another venue where men learn to become so-called real men, and women, so-called real women. So do “real” men, even professional male athletes, express emotion? Aren’t “real” men supposed to be emotionless, standing tall, calm, and bravely in the face of danger and uncertainty? Let’s return to the sport of mixed martial arts (MMA) to see how men engaged in fight sport cope with their emotions.
A fairly common perception of masculinity is that men, well “real” men, keep their emotions in check, in contrast to women, who are not policed so heavily by society in expressing their emotional states. But the reality is, men do have emotions, even those who try to repress them in the face of public scrutiny. Perhaps one of the few emotions men are allowed to express publicly, in particular when in confrontation with one another, is anger. Hence, confrontational interactions like that seen below between MMA fighters Nate Diaz and Donald “Cowboy” Cerrone prior to their December 2011 fight, are not terribly uncommon (see this video). Continue reading
By Hitting Up Those Post Holiday Sales, Are You Supporting Contemporary Slavery?
Do you support slavery? Don’t be so quick to answer no. Conservative estimates show that in a given year, 27 million people are enslaved across our global society. Yes, our current society! While you may find different forms of contemporary slavery reprehensible, our ties to the ongoing slave trade are often times closer than you think. In this post, David Mayeda questions our consumer culture and its ties to worker exploitation.

I admit, I love my iPad. I utilize it so much and so often that one of my colleagues calls it my best friend. I also own a laptop, a cell phone and a number of other gadgets that I find extremely useful in our contemporary techy society. I’ve also been tempted to hit up those post-holiday sales that emerge every December 26, but thus far I have resisted. My modicum of resistance stems from a moral consciousness. Remember, in a capitalist society, the objective is to profit. Rendering a profit means cutting costs, and this happens most effectively by cutting labour costs. Too often, labour costs are cut entirely by enslaving people.
Kevin Bales – the foremost scholar on contemporary slavery – defines slavery as the total control of one person by another for the purpose of economic exploitation. Why is it that those of us in high-income countries can go into stores and pay $5-$10 for clothing items? It is likely because the stores you’re buying those items from, purchased the items for substantially less than the relatively small amount you’re paying. Does $5 even cover the cost of the materials used to make a T-shirt? Continue reading
The Sociology of MMA: Hegemonic Masculinity Unleashed
Imagine if it was common place for prominent members of a billion dollar company to use glaringly sexist language in public. That would be crazy, right? Except over the last few months this is exactly what we’ve seen from the Mixed Martial Arts league called the UFC. In this post David Mayeda uses the sociological concept of hegemonic masculinity to help us understand what is going on with the men of the UFC.
In a sport so male driven, it is hardly surprising that some Mixed Martial Arts (MMA) athletes publicly express opinions reflecting a violent male dominance. Recently, MMA fighter Miguel Torres tweeted: “If a rape van was called a surprise van more women wouldn’t mind going for rides in them. Everyone likes surprises” (December 7, 2011). Torres was subsequently fired by UFC President, Dana White.





