On March 27th the National Labor Relations Board ruled that Northwestern University football players can unionize and negotiate for better working conditions. This is only the latest development in a long legal battle that hinges on one question: is the NCAA exploiting student-athletes? In this post, Nathan Palmer offers us a sociological angle on the exploitation question.
“I don’t feel student-athletes should get hundreds of thousands of dollars, but like I said, there are hungry nights that I go to bed and I’m starving,” said Shabazz Napier. Napier said this moments after winning the Men’s Basketball National Championship when a reporter asked for his opinion on the recent federal ruling that the Northwestern Men’s football team can unionize to negotiate for better working conditions. Right now college athletes, coaches, administrators, and the NCAA are scrambling to figure out what will happen if student-athletes become university employees and unionize. As the debate over student-athlete unionization rages onward, this gives us an opportunity to examine what it means to exploit workers
Who is Benefitting From This?
One of the most powerful questions we can ask as a sociologist is, “who is benefitting from this?” This is the question a conflict theorist always asks. Conflict theory argues that the world is in constant competition to secure scarce resources. With this in mind, let us take a look who’s benefitting from the current NCAA arrangement.
Let’s be clear about one thing from the jump, a lot of people are making a lot of money off of college athletics. Last year the NCAA reported net assets of $627 million dollars (with a $61 million surplus). The athletic programs at 5 schools (Alabama, Texas, Ohio State, Florida, and Tennessee) raked in over $100,000,000 in total revenue. If you think about all of the ticket sales, branded clothing, TV broadcasting rights, advertising partnerships, corporate sponsorships, etc. there is a lot of money being made and none of it goes to the college athletes as direct monetary compensation.
What does make-up have to do with professional womahood? In this post, Stephanie Medley-Rath visits Sephora and learns that her ability to do professional womanhood is questionable.
A few weeks ago, I had reason to step up my professional look. I was comfortable with my professional clothing, but decided that maybe I should consider my make-up choices. Where to start? I don’t regularly read fashion magazines and my make-up routine has always been rather basic, so I do not have a lot of knowledge regarding buying and using make-up.
I decided to go the mall. Specifically, I went to Sephora. For those of you who don’t know, Sephora is a store at major shopping malls, which sells makeup, haircare, and facial care products. There are numerous employees in the store so that a customer can get assistance in making their purchases. I chose to shop here because I knew that the employees were presumably knowledgable about the makeup they were selling. Had I gone to a big box store, I would have been on my own. Due to my lack of knowledge from fashion magazines, I needed help! Otherwise, I might still be wondering the aisles of Target. Another advantage was that they used a machine to match my skin tone to products in the store (also a handy way to sell more product!). I didn’t have to fear an orange face! Continue reading
Do you have to learn how to get high or is it pretty self-explanatory? Would it surprise you if you could learn something about sociology by studying stoners? In this post Nathan Palmer discusses the sociologist Howard Becker’s work on the social process of becoming a marijuana user.
Why do people like alcohol? I mean if you stop and think about it, alcohol is just the worst. Almost every one who drinks has experienced the pain of a mean morning hangover (at least once). Also, the experience of being drunk… why is that enjoyable? When drunk you slur your words, it’s hard to think straight, you’re liable to say or do something that will offend the people around you, and you can’t legally drive a car. Why does any of that sound like a good way to spend a Friday night?
To a sociologist, the reason people drink alcohol is that they have been socially taught to. That is, we like alcohol because we’ve been taught to overlook the negative side effects or we have redefined them as positive. If that’s confusing, don’t worry. Let’s talk about another drug people abuse (marijuana) and how the sociologist Howard Becker argues we socially construct getting high and being a stoner.
Becoming a Marijuana User
- “An individual will be able to use marihuana for pleasure only when he (1) learns to smoke it in a way that will produce real effects; (2) learns to recognize the effects and connect them with drug use; and (3) learns to enjoy the sensations he perceives. This proposition based on an analysis of fifty interviews with marihuana users, calls into question theories which ascribe behavior to antecedent predispositions and suggests the utility of explaining behavior in terms of the emergence of motives and dispositions in the course of experience.”
The well-known actress recently published a New York Times best-seller that may make you see her as a sociologist. The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Body might not sound like the title of a sociological text, however the connections Diaz makes between societal influences and the health of Americans have sociological theories written all over them. In this post, Mediha Din analyzes health through three major sociological perspectives, with the help of Cameron Diaz’s recent publication.
Believe it or not, the actress Cameron Diaz just might be a sociologist. She seems to be using her sociological imagination (see part 1 of this series for more on that) and her work can also be seen as incorporating the three theory paradigm of sociology. This paradigm is made up of structural functionalism, conflict theory, and symbolic interaction.
These three perspectives in sociology are like three different sets of glasses. Each pair offers a different lens to look at the world through. Imagine looking towards a beach through binoculars, then a telescope, and then a magnifying glass. Each tool provides a different perspective. The three major perspectives in sociology do the same. Analyzing any aspect of society through all three perspectives can help deepen our understanding.
Cameron Diaz describes human health in her book from different angles, or perspectives. One angle she explores is how foods have been labeled in American society over the years. Each few years a new food group seems to be labeled as the enemy and a new diet trend is born. When fat was evil, large food companies brought to the market low-fat and non-fat milk, cheese, and even cookies were concocted. The sugar-free trend led to the omnipresent use of artificial sweeteners, and the low-carb craze brought about lettuce wrapped hamburgers. Gluten-free pasta, bread, and organic everything overflow from supermarket shelves. Even Oreo cookies have a package marketed as “made with organic flour and sugar!”
Symbolic interactionism is a theoretical perspective in society that focuses on labels. A symbolic interactionist sees society as the product of everyday interactions of individuals. This point of view emphasizes that:
- We attach meaning and labels to everything
- Reality is how we define it
- Group influence impacts individual beliefs and actions
How a food group is labeled can have a powerful effect on health and eating trends. Diaz also discusses how major corporations can impact our health choices. “It was also just a century ago that technology allowed companies to begin to mass-manufacture foods. Continue reading
The well-known actress recently published a New York Times best-seller that may make you see her as one. The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Body might not sound like the title of a sociological text, however the connections Diaz makes between societal influences and the health of Americans have the sociological imagination written all over them. In this post, Mediha Din explores the use of the sociological imagination to understand health, with the help of Cameron Diaz’s recent publication.
It’s not too surprising that a book written by a Hollywood star on health and nutrition may find itself as number three on the New York Times Best Seller list. Many Americans are eager to learn the “secrets of the stars” when it comes to weight loss or health. However, Diaz’s book is not a diet guide or how-to on weight loss. It is an in-depth explanation of human health that makes strong connections between trends in our society and the health of our citizens.
The sociological imagination is a key concept in sociology (this post by Kimberly Kiesewetter describes the sociological imagination in detail.) Using your sociological imagination means being able to see the connections between the larger society and individual actions, events, or beliefs. Cameron Diaz’s book is filled with these connections. She discusses changes in American society based on technology. She cites scientific health studies examining how we were once a highly physically active society, but are now a “society that loves to sit”. Most American workers before the 1960’s had jobs involving manual labor such as farming and building. Most house work also required physical exertion such as washing dishes by hand or vacuuming with a heavy Hoover. Cooking required long bouts of standing to chop vegetables and watch the pots on the stove.
Today, modern conveniences have dramatically decreased our physical exertion. Many jobs require sitting at a desk and working on the computer for 8 hours a day or more. Microwaves, dishwashers, washing machines, frozen meals, and pre-chopped veggies have dramatically changed housework. Affordable cars and televisions have also contributed to more and more sitting. The implications of less activity and more sitting on our health are devastating. Long-term sitting is associated with higher risks of heart disease, high-blood pressure, and diabetes, according to a study in the Journal of Medicine & Science in Sports & Exercise. Continue reading